Paytrailin vuosittainen Verkkokaupan trendit -raportti esittelee jälleen toimialan ajankohtaisimmat ilmiöt ja trendit. Järjestyksessään kymmenes raportti kokoaa yhteen timanttisten verkkokauppa-alan asiantuntijoiden näkemykset markkinatilanteesta, asiakaskokemuksesta ja tekoälystä.
Vuonna 2024 verkkokauppa pärjäsi suhteellisesti hyvin ja jopa jatkoi osalla aloista kasvuaan. Kun taloustilanne on kuitenkin jatkunut odotettua haastavampana, tavarakaupan kasvu ei yltänyt aiempien vuosien lukemiin. Ekonomistit ennustavat
talouden kääntyvän parempaan vuoden 2025 aikana, mikä tarjoaa kauppiaille
mahdollisuuksia kehittää ja vahvistaa omaa liiketoimintaansa.
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