Ensimmäinen päivä päättyi Barcelonan iltatunnelmaan yhdessä drinkeillä, jossa pääsimme tutustumaan lisää sekä keskustelemaan päivän polttavimmista aiheista.
Shoptalkin toinen päivä koostui useista tekoälyä ja brändin voimaa koskevista puheenvuoroista. Yksi päivän pääpuheenvuoroista oli paneelikeskustelu tekoälyn hyödyntämisestä personoinnin hyödyntämisessä.
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