Katson verkkokauppaa hieman eri linssien läpi – yhdistämällä käytännön kokemuksen, teknologisen kehityksen ja kuluttajakäyttäytymisen muutosvoimat. Tämän tekstin tarkoitus ei ole osoittaa sormella, vaan näyttää suuntaa. On aika laittaa verkkokauppa päättäjien omat neuronit töihin, ennen kuin kilpailu tekee sen puolestamme.
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