Suomessa toimii poikkeuksellisen innovatiivisia verkkokauppayrityksiä. Tuotteet ovat kunnossa, brändit kehittyvät vauhdilla ja digitaalinen markkinointi on kansainvälistä tasoa. Silti kasvu, niin kotimaassa kuin kansainvälisesti, voi pysähtyä yllättävän arkiseen kohtaan: kassalle. Jokainen keskeytetty osto on menetettyä liikevaihtoa kilpailijan hyväksi.
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