Wed, May 15, 2024

9.00 – 24.00

Vanha Ylioppilastalo, Helsinki

eCom Summit & Awards

Wed , May 15, 2024 , Vanha Ylioppilastalo, Helsinki

It’s almost here – the long-awaited pinnacle seminar and gala evening of the Finnish e-commerce community!

Be present on Summit Day to hear keynote speeches from the likes of IKEA, Zalando, Marimekko,, and Shopify. At the eCom Summit, you will have the possibility to network and book one-on-one meetings with your like-minded e-commerce colleagues. Join the excitement at the Awards evening and see who the community has chosen to receive the first-ever recognition awards in the field.

Evening tickets include your own table place at the Awards gala as well as dinner and drinks.

Gather your team and come enjoy an event where we celebrate the community’s successes together and lay the groundwork for new ones. Due to high demand, it’s advisable to snatch your tickets soon!

Ticket prices:

  • Summit day ticket €395 (norm 445 €)
  • Awards evening ticket €345 (norm. 395 €)
  • Both together €545 (norm 595 €)

Ticket prices are shown without VAT (24%).

Purchases of three tickets or more are available with a billing option, you can contact for billing details.

Prices are available until April 30, 23.59. After that, the ticket price will rise.

Dress code for the Awards Gala event: Black tie optional

The event’s main language is Finnish. However, our international keynote speeches will be held in English.

Vote for the Awards winners

Finnish e-commerce thrives when we collectively highlight the industry’s talents and companies. That’s why we’re introducing a new tradition at the Awards gala, where for the first time, we’ll honor achievers in many fields. Award categories will be announced on March 13 – cast your vote and make an impact!


At the eCom Summit, you will hear keynotes from international and domestic top experts in the field. On stage, you get to see practical know-how on the most current topics from globally respected brands.

seminar day

8.00 Doors open – Breakfast & Networking

9.00 Welcome to eCom Summit & Awards!

9.10 The Winning Formula: Mastering Competitive Advantage in the Tough E-Commerce Landscape, Peter G. Jørgensen, Co-founder & CCO,

09.45 Introducing Online Store of the Year Finalist

09.50  Key Elements of Commercial Culture, Mikki Inkeroinen, Chief  Technology    Officer, Marimekko

10.20 Break – Networking

10.45 Speeches in Themerooms Upstairs

  • Ovatko digiasiakkaat eri maissa erilaisia? Jaana Kurjenoja, Pääekonomisti, Kaupan liitto
  • Ajaisitko katsastomattomalla autolla? Hyytyykö asiakkaan matka kassalle? Matias Kiesilä, Marketing and Sales Automation Manager, Paytrail
  • Älä jää jumiin pelkkään taktiseen mainontaan – Näin tuet verkkokaupan ostopolkua videolla, Tapio Haaja, Development Director & Tuomo Sinkkonen, Video Commercial Manager, Sanoma
  • Kestävämpää asiakashankintaa – ota askel taaksepäin, Noora Kahra, CMO & Ari Paksuniemi, Senior Advisor, Vilkas

11.15 Themeroom switch

11.30 Speeches in Themerooms Upstairs

  • Pitääkö logistiikka ulkoistaa vai ei? Ulkoistamisen uhat ja mahdollisuudet? Kalle Thessler, Senior Key Account Manager, Posti
  • Digitaalinen ulkomainonta – Verkkokaupan tehokkain näyteikkuna, Tommi Fäldt, Account Director, Keskisuomalainen
  • Verkkokaupan esteettömyysdirektiivi tulee kesäkuussa 2025 – oletko valmis? Terhi Tamminen, Founder & Liiketoiminta- ja kehitysjohtaja, Avaava
  • Kampanjointi myyntikasvun veturina – Tapani Mustonen, Online Store Manager HalpaHalli Oy & Heli Kettunen, Product Manager, Svea

12.00 Lunch break

13.00 Welcome back!

13.05 Leveraging your data as a competitive advantage in the age of AI, Anna Carolina Wiklund, Capability Manager, IKEA

13.35 Introducing Online Store of the Year Finalist

13.40 The Roadmap After Conversion Optimisation, Eetu Paloheimo, Principal Product    Manager, Zalando

14.10 Break – Networking

14.35 Fireside chat: Kansainvälistymisellä kasvuun, Suvi Markko, CEO, Dermoshop, Laura Saarinen, CEO, Lilja the Label, Ilkka Rajakallio, Kaupallinen johtaja,

Facilitators: Leevi Parsama and Mika Syrenius

15.05 Introducing Online Store of the Year Finalist

15.10 The Future of E-commerce, Benjamin Lang, Head of Northern Europe & Dach, Shopify

15.45 Closing words

16.00 eCom Summit seminar day ends

Awards gala

18:30 Doors open

19:00 Welcome to the eCom Summit & Awards Gala!

19.10 Three-course dinner begins

19.45 eCom Summit Awards Show

21.05 Main Show of the Gala

24.00 eCom Summit & Awards ends


Secure your place at the Finnish e-commerce community’s main event of the year, and catch your tickets today!

Summit + Awards

545 €

(norm. 595 €)

With a joint ticket, you get access to the whole seminar day and the evening’s Awards gala event including a three-course dinner with food and drinks. The day starts at 8.30 and ends at 24.00.

The ticket price does not include VAT.

Buy ticket

Summit day ticket

395 €

(norm. 445 €)

With a day ticket, you get access to the whole day seminar with speeches on the main seminar stage and in the themed rooms.
The Summit day seminar starts at 8.30 and ends at 16.00.

The ticket price does not include VAT.

Buy ticket

Awards evening ticket

345 €

(norm. 395 €)

The evening ticket includes a table seat at the Awards gala and a three-course dinner with food and drinks. The Awards gala evening starts at 19:00 and ends at 24.00.

The ticket price does not include VAT.

Buy ticket


Vote for the e-commerce experts in different categories…


Partners of the event