Digital Commerce Finlandin, Erikoiskaupan liitto Edun ja Kaupan liiton Verkkokauppapulssi- -kyselyn mukaan valtaosa verkkokaupoista uskoo liiketoimintansa vahvistuvan erityisesti kotimarkkinoilla, mutta myös kansainvälinen kasvu nähdään lupaavana mahdollisuutena. Osaamisen ja resurssien puute hidastavat kuitenkin kasvunäkymiä.
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