New Approaches and Concepts in E-commerce
September 22, 2026 | 8:30 a.m.–3:00 p.m.
The in-person event is full; sign up for the webinar below.
What Does the Next Phase of E-commerce Look Like? Join us for a day dedicated to exploring the latest trends in digital commerce, such as artificial intelligence, agent-based trading, Retail Media, TikTok Shop, and practical solutions that are already transforming the industry.
Throughout the day, you’ll hear expert presentations from industry pioneers, explore concrete case studies, and participate in themed breakout sessions covering topics such as biometric payments, new logistics solutions, AI tools, and practical e-commerce development.
Today’s topics include, among others:
- Artificial Intelligence as a Game-Changer in Marketing and Sales
- Agentic Commerce – Where Are We Right Now?
- TikTok Shop in Practice
- Retail Media – What Every Retailer Should Know?
- AI as a Tool for Commercial Planning and Forecasting
- Networking, as well as inspiring business case studies and partners
The event brings together digital commerce professionals and decision-makers to learn from one another and take their growth plans to the next level. You can expect inspiring presentations and concrete case studies that will provide insights you can immediately apply to your own business.
The event is free of charge for those working in online retail, those interested in digital commerce, nonprofit organizations (e.g., education, public administration), and existing DCF partners. If you are a service provider and are interested in a DCF partnership, please contact Ville here.
The no-show fee for a live event is 50 euros (cancellations made at least 48 hours before the event are free of charge). Cancel via the Liveton refund form here.
Welcome!
Speakers
Kristiina Åberg
ViaNueva
Kristiina Åberg is a marketing director, entrepreneur, and AI strategist with over 20 years of experience in B2B marketing in the technology and services industries.
As the founder of ViaNueva, she helps companies transform their marketing, identify growth opportunities, and put AI to practical use. In recent years, she has focused particularly on generative AI, AI agents, and their impact on marketing, sales, knowledge work, and management.
Main Stage: Marketing and Sales in the Age of AI—Tools, Workflows, and the New Normal
Arto Hasu
Verkkokauppa.com
For the past two decades, Arto has worked at the intersection of marketing and analytics, spending the last few years at Verkkokauppa.com taking the lead in the development and day-to-day management of co-marketing (Retail Media) in collaboration with product manufacturers and partners at Verkkokauppa.com.
Main Stage: Retail Media 101
Päivi Korvela
Bridge
Päivi Korvela is the founder and CEO of Silta, a TikTok Shop partner agency that helps brands launch and scale their presence on TikTok Shop. Silta is the only TikTok Shop partner agency in the UK founded by a woman. Päivi also advises the world’s largest FMCG companies on strategic social commerce approaches and capability building. Päivi is a co-founder of Kanzen Studios, one of the largest livestreaming studios in the UK, known for industry-defining livestream events.
Päivi is a TikTok Shop insider, having previously worked at TikTok Shop UK as Head of Beauty Categories, where she ensured successful brand partnerships and brand growth on the platform. Prior to that, at Unilever, she held multiple senior global strategy and transformation roles, as well as senior P&L leadership roles in the Nordic region.
Main Stage: TikTok Shop Playbook – Boosting Commerce with the Power
of Social Media
Joonas Loueranta
Nexi Group
Joonas Loueranta leads Nexi Group’s Agentic Commerce projects across Europe and develops solutions at the intersection of artificial intelligence, e-commerce, and payments. Joonas’s background combines strong hands-on experience with strategic development. Prior to his current role, Joonas worked at Paytrail on partnerships and ecosystems, and was involved in founding Digital Commerce Finland, where he also served as a board member. He also has a background as an e-commerce merchant and industry consultant. Thanks to his diverse experience, Joonas has a deep understanding of how to integrate merchants’ needs, payment solutions, and AI solutions.
Main Stage: Agentic Commerce Right Now!
Antti Järvinen
Virtasen Store
Antti Järvinen serves as the CEO of Virtasenkauppa in Salo. He has extensive experience in retail, e-commerce, and business development. Antti views technology from a practical business perspective and is particularly interested in the potential of artificial intelligence and digital commerce.
Main Stage: How an AI forecaster sees the market and the first results
of Agentic commerce
Hannu Salminen
Growth & Success Officer, Co-Founder, VIBAe
Hannu Salminen is a co-founder of VIBA and the Chief Growth & Success Officer. He is responsible for the company’s growth, marketing, and operational development in its international DTC business.
Hannu has a strong focus on profitable growth—combining data, marketing, and supply chain management in a practical way. VIBAe has rapidly grown into a global brand, with the majority of its sales coming from international markets.
Theme Room: VIBA’s P&L Breakdown – AI Automation as an Enabler of Daily Profit and Loss Tracking
Johanna Rosnell-Varjo
Parola Rattan
Johanna is the CEO and one of the owners of Parola®, Finland’s only company specializing in rattan design. Her background and mindset are focused on branding and marketing, but recently, developing procurement strategies and operations has become increasingly challenging and fascinating as the Parolan team builds best practices into its AI framework.
Theme Room: Results Are Made at the Point of Purchase. How does artificial intelligence help us achieve better results? Case Study: Parola’s Rattan
Viktor Hollsten
Axla Logistics
Viktor Hollsten is the Chief Operating Officer of Axla Logistics, a company specializing in e-commerce logistics. Axla Logistics offers comprehensive logistics outsourcing services based on over 20 years of experience and the “one-stop shop” principle, freeing up time and resources for its customers so they can focus on their core competencies. Earlier in his career, Viktor held various sales and logistics roles at Lidl, helped bring the online grocery store Oda to Finland, and led the operational merger of Oda and Mathem in Sweden. He will discuss how the personalized service provided by a logistics partner has supported VIBA’s explosive growth.
Theme Room: VIBA’s P&L Breakdown – AI Automation as an Enabler of Daily Profit and Loss Tracking
Edward Ingman
Verifone
Edward Ingman is an expert in payments, e-commerce, and strategic partnerships. He serves as Verifone’s Head of Strategic Partnerships & eCommerce for the Nordic and Baltic regions and is a member of Verifone’s Nordic Executive Team.
For over 15 years, Edward has worked in the banking, fintech, and payments industries, developing new payment solutions, building strategic partnerships, and bringing innovations to market in collaboration with banks, technology companies, and retailers.
Themed Session: Biometric Payments—The Solution to the Biggest Challenge of Omnichannel Retail?
Mika Heinonen
Telia Finland Oyj
Mika Heinonen works in Telia’s consumer business, focusing on the device business and commercial partnerships. His work focuses on collaboration with device manufacturers, partnerships in payments and logistics, and circular economy solutions, such as device buyback, recycling, and reuse models. Mika has over 20 years of experience in sales, retail, and business development, as well as over a decade of experience in e-commerce. His areas of expertise include e-commerce, customer experience, and the development of sustainable and profitable service concepts.
Theme Room: What if your delivery partner could offer your online store a new commercial channel?
Case Study: Matkahuolto—how we leveraged the Paketit app as a new commercial channel for online stores—what we learned from the pilot.
Aleksi Manninen
Matkahuolto
Aleksi serves as Matkahuolto’s Sales Director and a member of the executive team. He has extensive experience in B2B sales and international logistics. Aleksi holds a Master’s degree in Business Administration.
Theme Room: What if your delivery partner could offer your online store a new sales channel? Here’s how we leveraged the Paketit app as a new sales channel for online stores—and what we learned from the pilot.
Nina Lallukka
Matkahuolto
Nina is the Director of Growth and Development for Matkahuolto’s Parcel Services. She has a strong background in marketing, sales, and business development, as well as extensive experience leading strategic projects in both B2B and B2C environments. She holds a Master’s degree in Political Science.
Theme Room: What if your delivery partner could offer your online store a new sales channel? Here’s how we leveraged the “Paketit” app as a new sales channel for online stores—and what we learned from the pilot.
Pasi Ilola
Carter
Pasi Ilola founded Carter, which offers agent-based trading as a service, connecting merchants to AI channels. Carter’s unique technical solution enables merchants to grow their sales through all current and future AI channels, easily and with virtually no effort. Pasi has been involved in e-commerce for over 30 years, from the early days of the web to the current AI era, and making online shopping easier is his favorite topic
. Theme Room: Agentic Commerce from Theory to Practice—How Do I Get My Products to Sell on AI Channels?
Agenda
8:30 a.m. Doors open, morning coffee
9:00 a.m. Welcome to the
training day with Mirva Sandström & Ville Simola, Digital Commerce Finland
9:15 a.m. Marketing and Sales in the Age of Artificial Intelligence—Tools, Workflows, and the New Normal
Kristiina Åberg, ViaNueva
9:45 a.m. Agentic Commerce Right Now!
Joonas Loueranta, Nexi Group
10:15 a.m. Partners Introduce Themselves
10:30 Break – networking
11:00 a.m. Themed Rooms
11:30 a.m. Change of themed rooms (15 min)
11:45 a.m. Theme Rooms: Second Round
12:15 Lunch break
1:15 p.m. Welcome back
1:30 p.m. TikTok Shop Playbook – Boosting Sales with the Power of Social Media
Päivi Korvela
2:00 p.m. Retail Media 101
Arto Hasu, Verkkokauppa.com
2:30 p.m. How an AI forecaster views the market and the first results
of Agentic Commerce Antti Järvinen, Virtasenkauppa
2:55 p.m. Closing Remarks
by Mirva Sandström & Ville Simola, Digital Commerce Finland
3:00 p.m. The event ends
Themed Rooms
One presentation from each themed room will be held on the main stage and streamed for remote participants. The presentation to be streamed will be selected based on a preliminary vote.
- Biometric Payments—The Solution to the Biggest Problem with Omnichannel Retail?
Edward Ingman, Verifone
- VIBAe's P&L Breakdown – AI Automation as an Enabler of Daily Profit and Loss Tracking, Hannu Salminen, VIBAe, and Viktor Hollsten, Axla
- What if your delivery partner could offer your online store a new sales channel? Here’s how we leveraged the Paketit app as a new sales channel for online stores—and what we learned from the pilot.
Aleksi Manninen, Nina Lallukka, Matkahuolto, and Mika Heinonen, Telia Finland Oyj
- Results are achieved at the point of purchase. How does artificial intelligence help us achieve better results? Case Study: Parola Rattan
, Johanna Rosnell-Varjo, Parola Rattan
- Agentic Commerce: From Theory to Practice—How Do I Get My Products on AI Channels?
Carter, Pasi Ilola
Event Partners
