Agentic Commerce in Practice

Webinar Background
Agent-based trading isn’t just the future—it’s already here!

In our upcoming webinar, we’ll discuss how companies can prepare for the growing prevalence of algorithmic trading. You’ll get practical tips on what you should start doing right now:

1. GEO and Discoverability in
Language Models: How GEO differs from traditional SEO, and what it means when customers search for products and compare brands using ChatGPT, Gemini, and other language models.

2. How do brands gain popularity on social media platforms?
What kind of content improves visibility, and how can a company become a top choice in the right situations?

3. First Steps Toward Better Discoverability
: Concrete Ways to Improve Discoverability, Measure Results, and Avoid the Most Common Mistakes.

4. Agentic Commerce from
a Business Perspective: What does agentic commerce mean for companies, and why is it transforming digital commerce?

5. The Current State and Future
of Agency Trading: Where things stand now and where the market is headed, illustrated with practical examples.

6. How should companies prepare?

🗓️ Date: Fri, August
28 ⏰ Time: 10:00–11:00 a.m.

Welcome! Sign up now!

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Speakers

Jonne Seppänen

Columbia Road

Jonne helps companies sell more effectively by developing digital sales architectures and maximizing the commercial potential of their products through high-quality product data tailored to the needs of artificial intelligence and modern commerce. He brings nearly a decade of experience and over 20 projects under his belt, along with insights gained from working with companies in the retail, wholesale, and manufacturing sectors.

Juho Kuusijärvi

Marketing Lead, Arvo Partners

Juho Kuusijärvi is a consultant specializing in search behavior and the Chief Commercial Officer at Arvo Partners. He has helped Finnish and international omnichannel retail, B2B, and D2C companies build commercial visibility. Throughout his career, he has helped drive growth in search visibility for brands such as Intersport, MustiGroup, Rusta, and Nuvoo.