Get the Most Out of SEM Advertising!
What Do Online Retailers Need to Know About Search Engine Advertising in 2026?
In this webinar, you’ll learn how to build sustainable growth through a data-driven approach, with a focus on measurable results.
In this webinar, you’ll learn, among other things:
🔹 When Tactical Advertising Isn’t Enough—How to Generate Demand Using
Data: The Reima USA Case Study—How Demand Generation and a Smart SEM Strategy Enabled Sales Growth of Up to 1,000%.
🔹 Leveraging Competitors’ Price Data in
SEM Advertising: How to Turn Price Data into a Competitive Advantage in Search Engine Advertising.
Case Study: An 80% Improvement in Net Margin.
🔹 SEO and SEM Without Cannibalization
: How to Avoid Duplication of Efforts and Generate Genuinely Incremental Sales.
The Nuvoo Case Study: Significant Savings and Improved Overall Efficiency.
🔹 AI at
the Heart of SEM How can AI truly be harnessed for practical use?
We’ll explore how AI supports routine tasks and decision-making, freeing up time for strategic work.
🔹 Case Study: VALO Hotel & Work
A concrete example of how Amanda AI was leveraged as a growth engine—and how it doubled SEM advertising results.
🗓️ Date: Feb.
25 ⏰ Time: 10:00–11:15 a.m.
Watch the recording!
Speakers
Daniel Ovitz
CEO & Co-founder, Intentio Agency & Expanly
An expert in search engine marketing and e-commerce. Daniel is the CEO and one of the founders of Intention, a rapidly growing search marketing agency, and he has extensive experience in SEM for e-commerce businesses. At Intention, he has played a key role in building Expanly. Expanly is a solution developed by Intention that connects e-commerce business data to advertising platforms and helps advertisers tailor their marketing to their business needs.
Oskar Ahlgren
Senior Paid Search Consultant, Intentio Agency
A growth hacker with over eight years of experience in search marketing and data-driven growth. Oskar has built unique SEM solutions that have never been seen before in Finland. His strength lies in transforming a client’s own data into an understandable and truly actionable format, which helps optimize advertising and gain deeper business insights into its effectiveness.
Petri Mertanen
Hands-on marketing analytics consultant and founder of Mertanen Analytics Oy
A pioneer in marketing analytics and the founder of Mertanen Analytics, with 20 years of hands-on experience in digital marketing data. Petri has trained thousands of marketing professionals and is known for his ability to translate complex data into clear, business-growing actions. Today, he focuses specifically on helping e-commerce businesses leverage server-side tagging and AI-powered analytics to support decision-making and growth.
Event Partners
