What makes your customers come back?
Effective customer loyalty is built on a good customer experience, meaningful rewards, and an understanding of the customer. In the upcoming online training session, you’ll learn how customer data helps strengthen customer loyalty and how to make customer loyalty a natural part of your e-commerce business and brand.
You’ll hear about practical experiences, lessons learned, and examples of how to build and develop customer loyalty:
- How to Build a Loyalty Program in Practice: From Technology Selection to Implementation
- How retention is measured and the active customer base is modeled
- How customer data is used to improve marketing, service, and the customer experience
- What kinds of rewards and tests help build customer loyalty?
- How can loyalty programs be used to build a stronger brand and community?
Join us to hear real-life case studies and gain practical insights into building customer loyalty and developing your e-commerce business.
🗓️ Date: Tue, Oct. 27
⏰ Time: 10:00–11:30 a.m.
Welcome! Sign up now!
Speakers
Riku Poutanen
Smart Food
Riku works as the Head of Growth at Fiksuruoka and, together with his team, is responsible for developing the online store and mobile apps, opening new brick-and-mortar stores, developing the store concept and customer experience, and managing the brick-and-mortar stores. Riku’s key areas of expertise include leading new growth projects (such as entering new markets), data-driven decision-making, and building a culture of testing.
Kirsi-Maria Tölli
Gugguu
Kinti has worked at Gugguu for 10 years in e-commerce, marketing, and brand building, and has been involved in developing Gugguu’s customer experience throughout the company’s various stages of growth. She is particularly interested in customer behavior and the factors that influence purchasing decisions, as well as how a strong brand and customer insight build long-term customer loyalty.
Tatu Kuivalahti
Custobar
Tatu Kuivalahti is the co-founder of Custobar Oy and the company’s first CEO, with a long career in customer data. Currently, Tatu serves as an advisor to Custobar Oy, as well as a consultant and lecturer on customer data and analytics at various universities.
Event Partner
