Ho ho ho!
The pre-Christmas party for e-commerce professionals is just around the corner!
The eCom Xmas – All Stars! training evening features two aspects: fun festivities and numerous business stories from successful online stores, as the evening’s main stars are experts from various areas of e-commerce who were honored at the eCom Awards last May.
Performing on the main stage and in the themed rooms will be Fazer, Nuvoo, KHOY Company, and Mirjam Sokka of Kaikolta, who was named Online Retailer of the Year.
At the end of the coaching session, there will be a group dinner (at your own expense) in the form of a taco buffet, followed by informal networking. The event is open to the first 250 registrants.
Unfortunately, due to the nature of the event, remote participation is not available.
Our partner Mollie is hosting an “Afterdrinks” event following the training day, starting at 10:00 p.m. Sign up for the official eCom Xmas after-party here!
When: Thursday, November 12, 4:00 p.m. – 10:00 p.m.
Where: Epicenter, Mikonkatu 9, Helsinki
The event is free of charge for those working in online retail, individuals interested in digital commerce, nonprofit organizations (e.g., education, public administration), and existing DCF partners. If you are a service provider and would like to participate in the event, you can discuss a DCF partnership with Kim here.
Welcome!
Speakers
Teemu Muttilainen
Fazer
All Star! E-commerce business of the year – Audience favourite
Executive of the Year Teemu Muttilainen is responsible for the development of Fazer’s digital D2C and D2B commerce and the growth of Fazer’s e-commerce business. He has extensive experience in developing e-commerce, customer experience, and digital business across various industries.
Main Stage: All-Star! E-Commerce Store of the Year: Fazer Store – A Year of Major Change
Marjo Piirto
Nuvoo
All Star! Marjo Piirto, winner of the Sustainability Award
of the Year, is a seasoned business leader with over 20 years of experience in strategic management of high-growth technology companies, international business, and digital commerce. She has a proven track record in digital sales, improving profitability, scaling organizations, and change management. Marjo combines her experience as a CEO with in-depth commercial expertise in both D2C and B2B sales channels. Her areas of expertise include e-commerce, brand marketing, customer experience management, and data-driven decision-making in an international environment.
Main Stage: All Star! Sustainability Initiative of the Year: Nuvoo – A Growth Plan Toward Peak Productivity
Mirjam Sokka
Kaiko
All Star! Mirjam Sokka, the 2026 E-commerce Entrepreneur
of the Year, is the founder of Kaiko. She launched the women’s clothing brand in 2016 as a student project. Today, Kaiko is one of Finland’s best-known sustainable fashion brands, with over 70,000 customers, and 7% of the profits from every product are donated to Nepal. Mirjam has guided Kaiko through rapid growth, financial crises, and a new upswing, and she’ll discuss values-based leadership, crisis management, and how the person behind the brand grows the business.
Theme Room: All Star! E-commerce Entrepreneur of the Year: Why Did I Put My Own Name on the Line?
Visa Friström
KHOY Company
All Star! Visa Friström, this year’s Rookie
of the Year, is a founding member and CEO of the Finnish furniture company KHOY. KHOY is revolutionizing seating furniture through innovative design and vacuum-packed shipments. Under Visa’s leadership, KHOY has grown from a startup into an international direct-to-consumer (DTC) brand and expanded its operations to Europe, the United Kingdom, and the United States. Visa is focused on international growth, digital commerce, and building a new category of vacuum-packed furniture to meet the needs of modern living.
Main Stage: KHOY Company – 1,200% annual growth – lessons on scaling an e-commerce business
Hannu Salminen
VIBAe
All Star! Innovator of the Year Hannu Salminen is a co-founder and Chief Growth & Success Officer at VIBA. He is responsible for the company’s growth, marketing, and operational development in its international DTC business. Hannu has a strong focus on profitable growth—combining data, marketing, and supply chain management in a practical way. VIBAe has rapidly grown into a global brand, with the majority of its sales coming from international markets. Hannu was named Innovator of the Year in 2026 at the Ecom Summit & Awards.
Theme Room: Internationalization 101 – What to Consider When Expanding Your Online Store Globally with Shopify
Janne Suhonen & Michael Tervanen
Kasperi
All Star! Let’s take a look at Kasper—this year’s growth e-commerce business (small))
—and the twists and turns he’s encountered along the way, and see where they’ve taken him and what lessons he’s learned from them.
Cilla Eklund
Stockmann
All Star! Cilla Eklund, this year’s “Fighter
of the Year,” serves as Stockmann’s Digital Commerce Director and leads the digital commerce business in Finland and the Baltics.
Sanna Pänkäläinen
Bobble Agency
Sanna Pänkäläinen is one of the founders of Agency Bobble, its CEO, and the interim CMO of KHOY Company. She helps brands build profitable international growth by combining business-driven marketing, data, and creativity. Sanna has been instrumental in growing KHOY’s e-commerce business from zero to 4.2 million euros in revenue in two years, as well as scaling the brand in Europe and the United States.
Main Stage: KHOY Company – 1,200% annual growth – lessons on scaling an e-commerce business
Mikko Luukkainen
Solwe
Mikko Luukkainen is a partner at the Shopify agency Solwe and a finalist for DCF’s Partner of the Year award. At Solwe, he is responsible for sales, project definition, and internal technology. He advises clients specifically on international expansion and on aligning business and technology on Shopify. For the past four years, in addition to his sales responsibilities, Mikko has led VIBA’s e-commerce development at Solwe. Mikko’s approach to e-commerce development is direct and practical, and he isn’t afraid to challenge his clients to find the best solutions.
Theme Room: Internationalization 101 – What to Consider When Expanding Your Online Store Globally with Shopify
Matias Hotti
Vipps MobilePay
Matias works at Vipps MobilePay with key retail clients and collaborates with merchants to find ways to make shopping easier. In his work, the customer’s everyday life intersects with the merchant’s business—and the conversation certainly doesn’t always end with payment.
Event Partners
