Finns are ordering more from online stores than ever before, and growth is increasingly concentrated in the domestic market. According to the Digital Commerce Finland Package Index, now published for the second time, the number of domestic online shopping packages increased by 22.6 percent from January to June compared to the same period last year, more than twice as fast as imported packages. In total, Finns received 36.4 million online shopping packages in the first half of the year, which is 17.5 percent more than a year earlier.
Parcel Index: January 2026 – June 2026
September 14, 2026
Digital Commerce Finland
The Paketti Index, published twice a year, aims to provide the most reliable information on the volume and trends of the Finnish e-commerce parcel market.
The Package Index, compiled by Digital Commerce Finland—a digital commerce community—and HUI Research, is based on actual package volumes from Posti, Matkahuolto, DSV/DB Schenker, PostNord, and Budbee. Published twice a year, the index tracks developments in Finland’s e-commerce parcel market.
Already, three out of every five packages come from within the country—the slowdown in the growth of Chinese online retailers appears to have shifted demand toward domestic online retailers
Domestic packages accounted for 59.7 percent of all e-commerce packages in the first half of the year. This share has grown significantly: in 2025, it was 57.5 percent, and in 2024, it was still 53.8 percent. From January through June, the number of domestic packages grew by 22.6 percent, while the growth in imported packages was limited to 10.6 percent.
“The growth of domestic e-commerce is driven by the increasing normality of online shopping and rising purchasing power. At the same time, the decline in activity on Chinese e-commerce sites appears to have shifted some of the demand to domestic retailers. This is reflected in the strong growth in domestic package deliveries,” says Mirva Sandström, Head of Digital Commerce at Digital Commerce Finland.
Home deliveries increased by nearly 45 percent
The way Finns receive online purchases is also changing. The number of home deliveries grew by 44.9 percent in the first half of the year, and the use of package lockers increased by 22.5 percent, while growth at pickup locations remained at 1.9 percent. Parcel lockers remain the most popular delivery method, accounting for 46 percent of deliveries. Home deliveries account for 18.7 percent, and pickup points account for 35.3 percent.
“The growth in home deliveries shows that consumers increasingly value convenience and time savings. As online shopping becomes more commonplace, people also expect fast and hassle-free delivery. One factor may also be related to the transformation of the domestic furniture and home goods retail sector and its shift toward a stronger online presence,” commented Sandström.
Exports are increasing, while returns are decreasing
Exports by Finnish online retailers continued to grow strongly. In the first half of the year, Finnish online retailers shipped nearly 900,000 packages to international consumers, a 22.8 percent increase from the previous year.
At the same time, fewer and fewer online shopping packages are being returned. The return rate fell from 8.4 percent during the same period last year to 7.3 percent. This trend may be driven by factors such as improved product information and guidance to support purchasing, as well as the fact that returns for purchases made from abroad are more difficult or expensive.
About
the Package Index: Published twice a year, the Package Index aims to provide reliable information on the volume and trends of the Finnish e-commerce package market. You can find the report and images for the media here.
Mirva Sandström
, Digital Commerce Director, Digital Commerce Finland
0400 984 141
mirva.sandstrom@digitalcommerce.fi
Questions regarding data collection (in English or Swedish):
Erik Bergh
, HUI Research Ab
, +46 70 223 76 26
, erik.bergh@hui.se
Digital Commerce Finland is a digital commerce community and a community-driven company that helps the digital commerce sector grow faster. The community’s activities include training programs for online stores, the eCom Summit & Awards flagship event, data services, club activities, and a shared meeting space for digital merchants. www.digitalcommerce.fi
