Digital Commerce Finland
Our success is based on an active and enthusiastic community.


DCF History
From a small networking event to a nationwide e-commerce peer community
Digital Commerce Finland has its roots in a club organized by a few Finnish e-commerce businesses. E-commerce merchants came together to tackle day-to-day challenges and share experiences regarding growth and business development.
In a rapidly changing field, learning from the experiences of others proved invaluable, and club activities gradually expanded to different parts of Finland.
Collaborative learning continued in Business Finland’s growth programs for online stores, which were facilitated by Leevi Parsama, the current chair of DCF’s board. In three consecutive three-year programs—first Ecommerce Experience and later eCom Growth—practical lessons and real-world business examples were shared to support business development.
During the programs, it was observed that online stores that actively sparred with one another grew faster than others. These experiences reinforced the view that open information sharing and peer support help the entire industry move forward.
The growth programs highlighted the need for ongoing activities. Finnish e-commerce businesses needed a community where learning, sharing experiences, and growing together could continue even after the programs ended.
Digital Commerce Finland was established to address this need and support the growth, development, and internationalization of Finnish e-commerce. At the heart of its operations lies the same idea that started it all: together, we learn more and find solutions faster.
Posti, Paytrail, Sanoma, Suomalainen Työ, Keskisuomalainen, and the Finnish Commerce Federation became founding members of Digital Commerce Finland.
In less than three years, Digital Commerce Finland has grown from a network of hundreds of people into a community of more than 6,000 digital commerce professionals.
Today, the community meets for training sessions several times a year; it is supported by a network of over 70 partners, and some of its members work at the DCF Coworking space, which opened in April 2025, on Simonkatu in the heart of Helsinki.
The goal was to create a premier seminar and awards gala for digital commerce professionals that would highlight the industry’s successes and foster collaborative learning.
The eCom Summit & Awards was held as early as DCF’s first year of operation. Since then, the event has grown from a gathering of hundreds of participants into a meeting place for over a thousand professionals. Today, it is known as the Digital Commerce Summit & Awards.
DCF Team
Board of Directors
Leevi Parsama
Chairman of the Board, E-commerce Expert
Simo Hiilamo
Director of Advocacy, Finnish Commerce Federation
Reetta Noukka
Director, Customer Success, Posti
Johannes Kumpukoski
Sales Director, Paytrail
Kirsi Hakaniemi
Chief Digital Officer, Keskisuomalainen
Reetta Mentu
Head of Customer Experience and Research, Suomalainen työ
Johanna Widomski
Vice President, Marketing & Brand, Veikkaus
Teea Björklund
VP, Sales & Marketing, Sanoma
Ville Simola
CEO of Digital Commerce Finland, Secretary of the Board of Directors
Customer Group
Johanna Widomski
Veikkaus
Simo Heiskanen
Expanly
Hannu Salminen
VIBAe
Jenni Homer
Specialty Retailers Association (ETU)
Samuli Seppävuori
Crema
Miika Vähä-Kreula
Robust Goods
Mirva Sandström
Digital Commerce Finland, Customer Group Secretary



























































Media
Explore our materials for the media and the ethical principles that guide our work.
For the Media
Logos and image library for partners and journalists.
Code of Conduct
Our community’s rules for confidential and fair participation.
Join our community
Join over 6,000 e-commerce professionals. Subscribe to our newsletter to be among the first to receive invitations to events and the latest community updates straight to your inbox.